A Jewellery Brand in 12 Countries, Run From One Back Office
Indira sells online across Europe, on marketplaces and in its own shop. Its orders, invoices, shipping, translations and payments run on Opvelo, and its sales grew by more than 35% year over year.
- Industry
- Demi-fine jewellery in silver, gold and natural stones
- Markets
- 12 countries, with a storefront per market (indira.ro, indira.fr, indira.it …)
- Channels
- Shopify storefronts, eMAG, ABOUT YOU and a shop in Bucharest with a fiscal till
- On Opvelo since
- March 2026
- sales growth, year over year
- 35%+
- sales growth, year over year
- countries shipped to
- 12
- countries shipped to
- orders synced
- 6,000+
- orders synced
- translations in 11 languages
- 200k+
- translations in 11 languages
- invoices issued
- 2,100+
- invoices issued
- bank payments matched
- 990+
- bank payments matched
Before Opvelo
Selling one catalog in 12 countries, on two marketplaces and at a counter is several businesses' worth of back office. The work doesn't grow with the product range. It grows with every order, every language and every channel.
Every channel its own island
A website per country, two marketplaces and a till in the shop, each with its own orders, its own stock and its own reports, kept in line by hand.
Paperwork that grows with every order
Each order needs an invoice, a waybill and, across borders, the destination country's VAT. More orders meant more typing, not more selling.
Every language multiplies the content
Every product, page and email has to exist in each customer's language, and change in all of them when the original changes.
Money arriving from everywhere
Cash on delivery from couriers, marketplace settlements, card payouts and bank transfers, matched against orders in spreadsheets, if at all.
What Indira Runs on Opvelo
Every part of the platform, day to day. Two of those parts are still in early access, and are marked as such.
- Know Your Market Early access
Market prices compared with similar products on Google Shopping, as a benchmark for Indira's own prices.
5 Google Shopping markets connected for price benchmarks
- Buy the Right Stock
Requests for sold-out products captured on the storefront and fed into what to reorder, with storefront stock checked against accounting stock every day.
750+ customer requests for sold-out products captured
- Create Your Content
Every product photo and video in one searchable library, tagged as it arrives, and used to draft new products and SEO articles.
5,600+ photos and videos in one searchable library
- Speak Every Market
The whole store translated for each market, with emails and customer support answered in the customer's language.
200k+ translations in 11 languages
- Sell Everywhere
Storefronts in every country, eMAG and ABOUT YOU and the Bucharest shop's counter sales, all on one catalog, one stock and one order stream.
6,000+ orders from every channel in one stream
- Deliver & Take Back
Waybills booked with the right courier per destination, parcels tracked to the door, cash on delivery collected, and returns from any country.
2,400+ shipments to 12 countries
- Get Paid & Know Your Numbers
Invoices issued automatically for web, marketplace and in-store orders, EU VAT handled, and bank lines matched to invoices and payouts.
2,100+ invoices issued, 990+ bank payments matched
- Build Your Own Early access
A preorder app with deposits, built for the way Indira sells. It was the first app built on Opvelo for one store.
235 variants on preorder through an app built for one store
Results
35%+
sales growth, year over year
What changed
The work behind every order (the invoice, the waybill, the translation, the payment match) now happens without anyone typing it. The team steps in only where something needs judgment.
- shipments created
- 2,400+
- shipments created
- customer requests for sold-out products captured
- 750+
- customer requests for sold-out products captured
- photos and videos in one searchable library
- 5,600+
- photos and videos in one searchable library
- variants on preorder through an app built for Indira
- 235
- variants on preorder through an app built for Indira
- Google Shopping markets connected for price benchmarks
- 5
- Google Shopping markets connected for price benchmarks
- Early access
In full disclosure: Opvelo was built by the team behind Indira, and Indira is the first store running on it. Every number on this page comes from Indira's own operations.
Want to See It on Your Store?
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